Actress and singer Vanessa Hudgens has partnered with Amazon to relaunch her skincare brand Know Beauty with a new focus on “simple yet effective solutions to real skin problems.”
 
Hudgens co-founded Know Beauty with singer Madison Beer in 2021 with a focus on skincare  that utilizes DNA technology, but recently Beer exited the company to focus on her musical career, leaving Hudgens to take control.

New Hero Product

For this rebrand, Know is launching just one product as an exclusive to Amazon: The Glacial Bay Clay Mask.
 
“Clay masks were always something that I loved the idea of, but [they] were always just way too drying, and I couldn’t use it consistently,” Hudgens says. “I was like, ‘Okay, this is it. This is our place. This is our little niche spot in this very overloaded marketplace to really make a mark, and to have a product that doesn’t exist.'”
 
The purifying facial mask draws out impurities, tightens pores, and restores skin complexion. Made with mineral-infused colloidal clay harvested from an active glacier in British Columbia, it was especially created for oily, acne-prone, and combination skin.
 
Hudgens worked on the mask’s formulation for nine months with Mary Berry, CEO of Cosmos Labs, which specializes in developing premium skin care products.
 
“We are excited for customers to try the latest from this incredible brand,” remarked Melis del Rey, director of Beauty at Amazon.

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